Percieved control and academic achievment Essay Example | Topics and Well Written Essays - 750 words

Percieved control and academic achievment - Essay Example They totalled to about 19 respondents. The findings also show that majority of the respondents have poor mental ability. Using the value 0.05 level of significance, F-statistics, and an Analysis of variance (ANOVA) test, the df num value is k-1, or 2 -1, or 1 and the df den value is T-k, or 50 - 2, or 48. So, with = 0.05, the critical value of F in this analysis of variance test was F0.05 (1, 48) = 251. Since computed F (FC) is less than Tabulated F (FT), Ho is accepted, which states that the Rotters LOCUS of Control scores and the Average GPA of the selected respondents has no significant relationship. In other words, the result of the "Analysis of Variance" (ANOVA) shows that the computed F, 0.103 is less than the tabular values of F-statistics, 251 at 0.05 degrees of freedom, 1, 48. This denotes that the GPA has no significant effect on the Rotters LOCUS of Control survey results. The resultant R square value is 0.002. This is very far from the point of reference value 1. This shows that the correlation is not on the normal curve distribution. So, it is interpreted as very small positive correlation. In percentile (%), it is 0.2 which indicates that the Rotters LOCUS of Control scores and the Average GPA of the selected respondents has very minimal similarities. Furthermore, because the R square value of 0.002 is not close to the adjusted R square value of -0.019, this signifies that the regression model is not fit for the data. The very small positive correlation denotes that the Rotters LOCUS of Control scores is uncorrelated with the Average GPA of the selected respondents, it may be either large or small when the scores or frequency is large and vice versa. This further implies that there is no systematic trend in the Rotters LOCUS of Control scores and the Average GPA of the selected respondents. Appendices Score Frequency Percent Valid Percent Cumulative Percent Valid 6 1 2.0 2.0 2.0 7 3 6.0 6.0 8.0 8 4 8.0 8.0 16.0 9 3 6.0 6.0 22.0 10 9 18.0 18.0 40.0 11 7 14.0 14.0 54.0 12 5 10.0 10.0 64.0 13 6 12.0 12.0 76.0 14 3 6.0 6.0 82.0 16 2 4.0 4.0 86.0 17 1 2.0 2.0 88.0 18 5 10.0 10.0 98.0 19 1 2.0 2.0 100.0 Total 50 100.0 100.0 Note: Column 2 and 3 were used for figure 1 Average GPA Frequency Percent Valid Percent Cumulative Percent Valid 1 2 4.0 4.0 4.0 2 7 14.0 14.0 18.0 3 10 20.0 20.0 38.0 4 13 26.0 26.0 64.0 5 6 12.0 12.0 76.0 6 6 12.0 12.0 88.0 7 3 6.0 6.0 94.0 8 3 6.0 6.0 100.0 Total 50 100.0 100.0 Note: Column 2 and 3 were used for figure 2 Scores versus Average GPA Regression Variables

Review and Analysis Of The Movie The Blind Side

Review and Analysis Of The Movie The Blind Side John Lee Hancocks film entitled The Blind Side describes the struggle of a Black man to become part of the White society. Michael Oher, the main character in the story shows the audience how a black man experiences mistreatment and discrimination from his white community which is the common trend of American mainstream. However, the film also wants to deconstruct the traditional perceptions towards White Americans through the Tuohy family. In this movie, the director shows how White Americans like the Tuohy family accept Michael for who he is and what he wants to be. The Tuohys become Michaels enduring power, armor, and salvation as he faces his new path of transformation, social acceptance, and immersion. From this sense, it can be perceived that Hancocks film depicts the notion of popular culture as it emphasizes the different issues of the society such as race, racism, cultural differences, cultural interaction, and other ideas about culture and society. The films goal is to show how Michael is being accepted in a social norm through his new found family. For many years, Michael has lived with different foster families, but ends up leaving them. He feels that he does not fit because of the different family situations, status, and lifestyle. However, Michael is not just a common individual, he has a unique character that leads him to popularity. In the beginning of his life with the Tuohys, he detaches himself from them. This is primarily because of the fact that he is a Black American while the Tuohys are White. Throughout the discussion of Michaels life, the film is presented with minimal flashbacks-only if there is a need, such as the depiction of Michaels mother and other important details that help establish the main characters personality. The film tries to express the situation that happens when a Black American becomes part of a White American family. The conflict of the story is, Will Michael fit into his new found home? Having an extreme difference in terms of race, lifestyle, social background, and social status, the two races are combined together under one roof to describe the possible repulsion that might occur as well as the attraction that can happen between them. However, it is not only this internal repulsion or attraction that is presented as a conflict of the film, but also the people within the Tuohys social surroundings. Since Leigh Anne and Sean are influential individuals because of their profession, people around them think that adopting Michael taints their good reputation. This is one of the major struggles of the Tuohy family along with Michael, but they stand up against their foes and prove to these people that Michael is more civilized than those who continue to criticize him. The concept of popular culture emerges in this film in three distinct themes: racism within the football team, the lifestyle of the socialites, and when an upcoming superstar is made, people keep an eye on this individual. According to John Storey (2009), race and racism are not natural or inevitable phenomena; they have a history and are a result of human actions and interactions (pg. 168). Logically, racism occurs in television, radio, movies, and other types of media. Most of the time, these industries use racism as a form of stereotyping. That is why common people utilize these ideals, they think that it is accepted in the society. This is what happened to Michael. He faces discrimination inside his own classroom. Even his teacher demonstrates the differences of how a White teacher interacts with a Black student like him. It is a form of stereotype that the media continues to express towards its audience. Another example of popular culture that exists in this film is the lifestyle of the socialites. For example, Leigh Annes lifestyle is totally extravagant. She can wear any clothes she wants. She can eat at any restaurant because she can afford it. This is a form of popular culture because it is how a rich woman is perceived in television or movies. Her lifestyle is similar with Carrie Bradshaw in Sex in the City. They are both perceived as extravagant women who can achieve everything they want-because they have money. Both characters share the same culture. Storey (2009) explains that the social definition of culture- culture as a particular way of life, culture as expression of a particular way of life, and cultural analysis as a method of reconstituting a particular way of life helps us to establish an understanding of the shared values of a group or class of people (p. 45). This is a common depiction of a rich woman in every movie. A rich woman is not perceived as a sad and unhapp y individual when it comes to her personal satisfaction. She is described as a flawless and sophisticated character that has special powers when it comes to her personal needs and luxuries. The last example of popular culture in this film is when Michael begins his football career. When the football coach, Burt Cotton sees Michaels potential, he accepts the main character as a student of Wingate Christian School. This is also the beginning of Michaels popularity. People, even the coaches and owners of different universities, want Michael to become part of their school. That is why despite Michaels academic records and race, they are interested in him. This scenario is common in American culture and it is common in Western culture to portray such situations in television and movies. People begin to keep their eyes on Michaels actions and achievements because he becomes popular and he soon becomes part of their lifestyle. When Michael becomes popular, people suddenly start to observe and scrutinize his actions. Michael needs to prove that he is worthy to become a student of Ole Miss. Everyone starts to take an interest in his academic transformation because he needs to have a 2.50 GPA to be able to get the NCAA Division I scholarship. Some people are trying to scrutinize him, like the interviewer of Ole Miss. This interview is done to prove that his decision to attend Ole Miss is based on his personal judgments and ideologies and not by the Tuohys simply because they are alumni and members of the boosters for the university. It only proves that because of his popularity, he experiences scrutiny and sometimes immoral judgment from other people-which is part of society. Culture plays an important role in establishing the character of a person. People have different culture, but through cultural relativism, they become connected. According to Storey (2009), cultural relativism is the acceptance and appreciation of cultures or ways of living different from your own; not judging a culture but trying to understand it on its own terms. The Tuohys accept and appreciate Michaels culture-despite the fact that his social and family background seems unacceptable because it contains negativities. As these individuals share their thoughts and identities, they become related to one another-and soon become part of each others lives. There are a set of laws in the society that people can not change. This is called norm or the rules of society based on their values; standards of behavior governing specific social situations that are established by societys values (Storey, 2009). The Tuohys society or community has specific sets of moral values. They believe that Black Americans are unacceptable within their community or surroundings because they are the root of negativities. This is also an example of high culture being looked at as a superior culture. The Tuohys do not change this norm, but they create their own values by accepting Michael and believe in him and his capabilities as a person. A persons ideology makes the culture more sophisticated. According to Storey (2009), Ideology differs from culture, in that it adds a political dimension to the discussion on culture. It suggests that relations of power and politics shape the cultural and ideological landscape. The Tuohys ideology is different from the standard culture of the society, but because they are part of their community, they have to express their ideology. It is hard in the beginning to show their different point of view, but they win the battle against their foes because Michael shows that he is different from the stereotypic character of a Black American.

The Love Poems of Rich, Marvell and Campion :: Adrienne Rich Andrew Marvell Essays

The Love Poems of Rich, Marvell and Campion Adrienne Rich’s â€Å"Twenty-One Love Poems,† which explore the nature of lesbian love, differ strikingly from classic love poems written by a man to a woman, such as Andrew Marvell’s â€Å"To His Coy Mistress† and Thomas Campion’s â€Å"There Is a Garden in Her Face.† Rich’s poems focus on the â€Å"us† aspect of love, the concept of two strong, yet imperfect women facing all oppositions together, while the love poems written by men are far more reverent, almost worshipful of their subjects. The lesbian poems have a sense of love being â€Å"real†, a connection based on far more than physical attraction, whereas the men’s poems focus on an idealized view of the woman: beautiful, pure, distant. The women in Marvell and Campion’s poems are lovely faà §ades, storybook figures without any real depth or imperfections. Perhaps the lesbian love poems could be seen as less eloquent, or less flawlessly romantic, bu t the romance in them is found in the genuine nature of the love. Rich is doubtlessly writing about experiences she has had, real people she has loved, whereas Marvell and Campion could ostensibly be writing about any beautiful, but otheriwse characterless, woman that they’ve seen. The stress that Rich places on the two members of the couple as equals is a striking contrast to Marvell’s and Campion’s poems, in which the female subject is placed on a pedestal and kept at a distance. There is little sense of a real-life relationship between the man and the woman. The men’s poems are mere descriptions of the woman and their love for her, with little discussion of how they interact, or how they may feel about her personality. Rich, however, creates an atmosphere of â€Å"us against the world†, writing â€Å"I touch you knowing we weren’t born tomorrow, / and somehow, each of us will help the other live, / and somewhere, each of us must help the other die† (Rich 237). Certainly, this discrepancy is at least partially a product of the different eras in which the poems were written; Campion and Marvell were writing in the 16th and 17th centuries, respectively, while Rich’s â€Å"Twenty-One Love Poems† was written in the mid-1970’s. Victorian and Elizabethan culture dictated that the woman be far more removed from the often vile realities of life – revered, but not seen as an equal partner in a relationship. Sexuality would not have been a topic to be openly discussed.

Delivering Customer Value Though Marketing Essay

Assignment: i) Describe and analyse the brand’s product, market positioning, pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies or activities. i) Describe and analyse the brand’s product, market positioning, pricing strategies and its target segment About UNIQLO: UNIQLO is a Japanese causal wear retailer. It is also a wholly owned subsidiary of Fast retailing Co. Ltd. The first UNIQLO was opened in Japan in 1984. Across years, successful brand strategies enable UNIQLO to be the fourth fashion retailer in sales volume in 2013, just right after Zara, H&M and Gap. Marketing mix is a useful tool to analyze UNIQLO’s strategies and its product development direction among competitors. Marketing Mix (4P): Overview UNIQLO’s product: UNIQLO provides a wide range of clothing, including Men’s, Women’s, Children’s, and even in Baby’s wear. UNIQLO manages this range of products  in order to satisfy the needs of different age groups and genders. Especially children and baby wear, not all its competitors provide these two lines, this can satisfy customers’ need. UNIQLO has their own R&D team, to design the latest fashion and life-style wear to customer. Also, its materials sourcing team help to bring the most suitable and sometimes the luxury materials into product development in order to give the best wearing experience to customers. Such as premium down, cashmere sweaters and premium cotton are the good examples. UNIQLO gain customer’s trust in quality guaranty. UNIQLO’s price: UNIQLO’s products are not expensive comparing to its competitors, such as Gap, Zara, etc. Although UNIQLO’s clothing requires similar price with other fast fashion retailers, its quality is relatively higher than them. It is due to the most fundamental UNIQLO’s direction, â€Å"Low price, high quality†. UNIQLO’s Place: UNIQLO’s strategies are for both local (Japan) and international. Stores are all over the world, including Japan, America, Euro, China, East and south Asia. This can show the determination of UNQLO to expand its business and build the brand internationally. All the stores of UNIQLO, are in central area, or popular district in the cities. Take Hong Kong UNIQLO as an example, there are totally 21 UNIQLO stores in Hong Kong. The flagship UNIQLO store is in causeway bay Lee Theater, which is the most popular shopping area in Hong Kong. UNIQLO apply the same store strategy internationally, such as Tokyo, Osaka store in Japan, Shanghai store in China, New York 5th ave in USA. Another strategy to make UNIQLO a good place to shop is their total sale-floor method. UNIQLO tries to enlarge the floor area in every shop and include as many departments and clothing display as they can in the store. That can provide the convenience to customers to buy their favorite things in only one station. And the big display area can attract customer’s focus to their products and give a confidence that UNIQLO can provide everything that they need. UNIQLO’s promotion: New product development process in many other companies is very simple. Usually, from idea generation, testing, product producing and so on. However in UNIQLO, the first step of product development is customer feedback. That means all products in UNIQLO are responding to customer. This is also the concept they are promoting to the potential customer. â€Å"Cheap, simple design, but is perfect fit for daily use with a good quality†. This sentence shows that UNIQLO is promoting their image to public. Another way is UNIQLO promotes their products by sport sponsorship. Take Japan market as example, football league is extremely hot among Japanese. So, UNIQLO make good use of this opportunities to sponsor the uniform for a football team in J.League to increase visibility and exposure. Also, UNIQLO is the uniform sponsor for Japan’s Olympic athletics in 1998, 2002 and 2004. They also sponsor uniform for tennis players in high rank tennis competition. Exposure in different sport events can successfully promote UNIQLO as a very good ready-to-wear clothing brand to public. Market positioning: The clothing concept of UNIQLO is very strict forwards, which is â€Å"Low cost, and high quality†. They produce clothing with simple but fashionable design and good quality for wearing in every day. Their tremendous business expansion can prove that they successfully build their concept to customer and this represent that their business is on the tract. There are four factors that can help to analyze UNIQLO’s positioning, they are: 1. Product quality 2. Prices 3. Distribution 4. Image 1. Product quality UNIQLO is always proud of their products’ quality. Their CEO Tadashi Yanai had said that, they are a technology company rather than a fashion company. Their high quality clothing enables them to be worn every day. UNIQLO is positioning their product in a relatively higher quality compare to other fast fashion companies, such as Zara , H&M. These company concern fashion trend more than quality. However, UNIQLO is not a luxury brand, so their quality is not comparable to other luxury brand, such as LV, Gucci, etc. 2. Prices UNIQLO’s concept is â€Å"Low cost, but High Quality†. UNIQLO’s price is fair, but they offer a better quality of clothes at the similar price compare to other fast fashion companies. UNIQLO’s price is not the cheapest one, but quality is the highest among its market competitors. 3. Distribution All the products UNIQLO selling are in their own stores. They do not have franchises or displays in department stores. So they can control all the promotion or logistics without third parties’ constrain. It is known as â€Å"SPA† (Specialty-store of Private-label Apparel), selling their own product in their store and exclusively. Take Hong Kong UNIQLO as an example, they have 21 stores in Hong Kong, which has a broader coverage than its main competitors. Zara only have 7 stores in Hong Kong. However, comparing to the local competitors like Bossini and Giordino, UNIQLO does not have a greater advantage in store numbers, but their number of stores are already much higher than other international fast fashion brand in Hong Kong market. 4. Image UNIQLO is selling clothes with their functionality rather than fashion style. So, their image to customer is very simple, which is basic, simple, cheerful and comfortable. Comparing to Zara, and H&M , UNIQLO’s image is linked to quality and simple to mix and match for every day while the former two competitors focus more on trendy and fashion but sometime not easy to carry. Position Map: In this part, I am going to simply illustrate UNIQLO’s position with the position map by considering only two factors, Quality, and Price. LV & Gucci surely come to the top rank in both quality and price because they are luxury brands which have a very different position comparing to UNIQLO. UNIQLO, Zara and H&M can be grouped together due to their fast fashion nature. The price of their products is similar, but UNIQLO provides the highest quality while H&M is the last one. Bossini or other local fashion chains usually don’t provide a very high quality, but they have local network and channels to sell their product. They sell their product in a lower price comparing to other international brands in order to sell more and earn more. Local small bountique is the bottom one, in both quality and price. They target those people who concern money only but not quality. Target segment & Pricing Strategies: In this part, we need to identify UNIQLO’s target segment and then to anaylse it’s price strategies. Target segment: Few background recall: UNIQLO’s concept is â€Å"low cost, high quality† as mentioned above. Its products are sold within a reasonable range. It provides a wide range of products including men’s, women’s , children’s and babies’ . Its style is â€Å"simple but trendy, easy to mix and match† . Then we can analyse the market segment by parts. Targeting: a) Demographics Age: Babies – Right target of it’s babies line Children – Right target of it’s children line Adolescent – Right target of it’s Men’s and women’s lines Adult – Right target of it’s Men’s and women’s lines Mature – Non-target , due to less fashion requirement of this group Elderly – Non-target , due to less fashion requirement of this group Gender: Both female and male are their targets Income: The target customers’ income is low to medium, due to its cost and its pricing level. b) Psychographics Value: For people who have a basic requirement on trend and pursuing good quality on clothing. Lifestyle: UNIQLO’s clothing is simple and comfortable. It is suitable for people who always have light exercise and sports in their living habits. Pricing strategies: After analyzing UNIQLO’s target segment, we found that their target population is very large. In order to enlarge the target group, a penetration price strategy is adopted by UNIQLO. Their target’s income is not high, they must have a price sensitive characteristic. So, UNIQLO try to maintain the products in a low to reasonable price to match the target’s income. In this sense, UNIQLO can make profit only when high volume of sales has been made. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? Customer value is the benefit that people will derive from their purchase of the goods or service. In this case, it means if UNIQLO’s marketing direction can generate benefit to customer after they bought the products. Overall, I think the existing brand activities of UNIQLO can deliver value to their  target customers because of the below reasons. 1. Technology focus: UNIQLO owns many technologies that its competitors do not have, such as Heat-tech, anti-smelling, lighting down, anti-UV, etc. These are the material advantages from competitors, indeed it gives extra value to customer and more attractive to buy UNIQLO but not buying other brands 2. Simple â€Å"trendy† design, There are not many fashion pioneers in the world. Most of the people in the world are relatively simple, especially UNIQLO’s target. UNIQLO hires some famous designers to develop a hybrid type of clothing that perfectly merge basic into trendy. It makes their â€Å"basic† wear easily to be carried and extra â€Å"fashion† value added onto it although people originally is seeking for basic style. 3. Convenient store location, Take Hong Kong UNIQLO as an example, it owns 21 stores in Hong Kong. All of the stores are in population area, such as Kowloon Tong, Causeway bay, Tsim Sha Tsui, Sha Tin, etc. Convenient stores location means customers can enjoy service or purchase easier. And after-sell service, such as goods return, can be accessed easily to customers. It is an intangible value. 4. Pricing strategies UNIQLO produces all the products by its manufacturing sites. So it can minimize the cost , and then sell them in a lower price. Its penetration strategy enables more people to access their products. Also, with their advanced technology and materials choosing, the ratio of price to quality can be utilized greatly to customers. 5. Excellent store visual merchandising, UNIQLO did very well in visual merchandising. First of all, different styles are well organized and distributed in distant area. In some multicolor basic shirts sectors, they make the whole sector to be more cheerful and colorful by folding the shirts subsequently and orderly. It can let customers to find  the color they want more easier and enhance visual conditions. Also, UNIQLO can let your family to buy clothes for all gender and age groups in only one stop. Every store of UNIQLO sell men’s, women’s and children’s at the same site. Their professional store visual management can increase buyer experience and enjoyment in shopping. All these marketing activities from UNIQLO can perfectly match the need of their target customers. So, we can say that UNIQLO is generating benefits to customers and even give them benefits out of their expectation. iii) Suggest ways in which the brand can improve in its marketing strategies or activities. In this part, we should identify the relative weak area of UNILQO first, and then target the weakness to formulate improvement way. a) Design too simple This is what UNIQLO proud of, but meanwhile it might be its weakness. UNIQLO emphasizes a basic style clothes that can be worn for every day. However, the fashion trend runs too fast recently, customers might be tired of plain pattern of UNIQLO clothes. So, in the future, I think UNILQO can maintain its original design and also add a few more fashionable and trendy lines. A fashionable and high quality apparel should be successful because it merge advantages of H&M and UNIQLO itself. b) Brand Image UNIQLO’s concept is â€Å"Low price, high quality†. Due to this concept, it limits UNIQLO to build a â€Å"High End† image. This low end image make UNIQLO with less pricing flexibility. People will not buy a â€Å"low end† brand with a high price. In long term, apart from the original line and image, UNIQLO can expand its brand image towards â€Å"Middle end† or â€Å"High end† by expanding some attractive lines. It will definitely increase product’s attractiveness. c) Improve advertising and brand visibility UNIQLO is weak in advertising. Comparing to its competitors Zara and H&M,  these competitors are willing to spend much more on the public noise. Apart from product quality and store expansion, UNIQLO can expand the brand’s visibility and awareness with the aid of proper TV advertisement. d) Elderly market In the existing target segment of UNIQLO, elderly is not the main focus group. However, we can not underestimate the potential of this market, especially in some countries, such as Japan and Hong Kong, aging population is getting more. UNIQLO can put more resources on elderly by developing some specialist garment for people who need extra care. For example, heat-tech sweater is suitable them because elderly easily lose temperature. Also, UNIQLO can use its technology advantage to make some functional apparel to them like high elastic trousers which can provide protection from joint damage during walking. These functional products not only can attract elderly, but also can attract all age groups who need functional products. Moreover, they can invite some famous old celebrities to be the brand’s spoke person to increase the influencing power in this age group. Conclusion: Overall, UNIQLO is a very successful international fast fashion retailer in the world in both sale volume and inspiration in fashion. UNIQLO successfully use â€Å"Simple† to compete with others in this fast pacing fashion world. UNIQLO’s high â€Å"price to quality ratio† makes them very attractive to its target group, and penetrate brand image to more people. The existing brand’s activities are useful in expanding business and deliver benefit to customers. However in this challenging market, changes is the ever rules. UNIQLO should focus more the changing of people’s interest and the trend. Simple mix and match can be sword for brand building and harms if people change to pursue more fashionable styles. Reference: 1. http://www.fastretailing.com/eng/ 2. http://www.uniqlo.com/hk/ 3. http://www.zara.com/ 4. http://www.hm.com/ 5. http://www.gap.com/ 6. http://www.brandchannel.com/features_profile.asp?pr_id=324 7. http://www.slideshare.net/ 8. http://www.wikipedia.org

Communication Techniques-Sports Commentary Essay

In sports broadcasting, a sports commentator gives a running commentary in real life or real time about a sport. Usually, this is done during a live broadcast on television. The broadcast is normally a voiceover and the main commentator is rarely seen on screen if at all. In American English, other common terms for a sports commentator are announcer and sportscaster. In actuality, a sportscaster may just refer to a newscaster covering the latest news about sports. Types of Sport Broadcasters Play-by-play announcers are the primary speakers, valued for their articulateness and for their ability to describe the events of an often fast-moving contest. Colour commentators, which serve as assistants to the primary speakers are valued for experience and insight into the game, and are often asked questions by the play-by-play announcer to give them a topic for analysis. The latter most often have gained their experience in the sport as a player or coach, while the former is more likely to be a professional broadcast journalist than a participant in the sport. The more common format is to use both types of commentators in order to provide a better-rounded experience for the audience. For example, NBC Sunday Night Football in the United States, which Cris Collinsworth, a former American football receiver, and Al Michaels, a professional announcer announce for. In the United Kingdom however there is a much less distinct division between play-by-play and colour commentary, although two-man commentary teams usually feature an enthusiast with formal journalistic training but little or no competitive experience leading the commentary, and an expert former (or current) competitor following up with analysis or summary. There are, however, exceptions to this. For example, all of the United Kingdom’s major cricket and snooker commentators are former professionals in their sports, while the legendary Formula One racing commentator Murray Walker had no formal journalistic training and only limited racing experience of his own. Another difference between the two types is that colour commentators will usually announce only a sport in which they played or coached, while play-by-play announcers, such as Michaels and David Coleman in the UK, may have careers in which they announce several different sports at one time or another.